Ads strategy is my gig, but making it look easy is my specialty. I’m a digital media architect who believes every great campaign is a 'win-win' waiting to happen. With nearly a decade of experience at Google and TikTok, including leading Apple's enterprise ads business and now a portfolio of retail brands like UGG, HOKA, and New Balance, my core expertise lies in the strategic planning and data-driven interpretation of complex media ecosystems. I use my passion for creative effectiveness to bridge the gap between bold ideas and hard-bottom-line revenue, here to supercharge the big picture while ensuring the process is as enjoyable as the growth. A Jersey Shore native turned New York and California local, when I’m not scaling performance for the world’s biggest brands, you can usually find me catching lines on my skateboard through the streets of Hollywood.

EXPERIENCE

TikTok — Senior Client Solutions Manager, Specialty Retail Enterprise Ads

Los Angeles

2025 - Present

  • Lead TikTok Ads partnerships for Deckers Brands (UGG, HOKA), New Balance, and Under Armour, building growth plans with brand and agency teams

  • Led TikTok media for UGG's limited-edition Fluff Yeah Slide relaunch with Atsuko Okatsuka, pairing a TopView takeover with supporting brand campaigns. The shoe sold out, and the campaign drove UGG's strongest TikTok Brand Lift results to date.

TikTok — Senior Client Solutions Manager, Tech Enterprise Ads (Apple)

Los Angeles

2024 - 2025

  • Led media strategy for Apple's US TikTok Ads business across iPhone, MacBook, iPad, Apple Watch, AirPods, Beats, Apple Events, Apple Store, and Apple TV+

  • Grew the business by upselling TopView, in-feed video, programmatic, and high-impact tentpole packages to Apple brand managers and agencies

  • Led the iPhone 17 launch, Apple's biggest TikTok campaign at the time: last-minute takeover buys, a first-ever Branded Search Hub, and media across 8 teams worldwide

Google — Creative Effectiveness Lead, YouTube Ads

Los Angeles

2021 - 2024

  • Senior creative strategist for YouTube's top advertisers, including Netflix, Dove, Oreo, Sephora, Audi, and Google Pixel, proving ad effectiveness with custom Brand Lift and Conversion Lift studies

  • Partnered directly with clients’ creative teams and agencies to analyze historical creative performance and guide the development of new assets aligned with Google’s proven best practices, designing statistically significant A/B tests to deliver custom insights and optimize strategies

  • Led 20+ creative summits (50–200 attendees each) for YouTube's top 100 advertisers, presenting YouTube's data-backed creative agenda to CMOs, marketing orgs, and agencies

Google — Senior Partner Manager, Google Ads Large Customers

San Francisco

2018 - 2021

  • Built and executed Google advertising strategy for enterprise CPG, beauty, and DTC advertisers, including Clorox (cleaning, food, and personal care brands), Thrive Market, and Proactiv, partnering with media leads and CMOs

  • Project-managed Google’s client solutions across creative effectiveness, brand building, and product teams (YouTube, Search, Display, Shopping) to deliver custom performance insights, driving priority product growth and client success

  • Perfected a mix of traditional and AI data analysis to spot digital ad performance and opportunity patterns used to inform detailed RFP responses, build large revenue pitches, and lead custom education sessions for client marketing organizations across the country

Google — Media Agency Account Strategist, Google Ads

New York City

2018

  • Managed senior client relationships with 15 advertising agencies across the East Coast, delivering custom media education for direct account managers

  • Analyzed complex digital ad performance data to provide strategic recommendations to senior agency stakeholders, driving portfolio growth and video ad adoption

Google — Small Business Ads Strategist, Google Ads

Mountain View

2017 - 2018

  • Conducted quarterly ad creative and media strategy consulting on a rotating book of 200 small/medium Google Ads & YouTube Ads customers to improve online + offline performance goals

  • Led advertiser- and portfolio-level analysis to find performance opportunities and product adoption gaps, pitching against an $800K quarterly revenue target

EDUCATION

New York University, Stern School of Business — Business Administration, BS

Dual majors in Marketing and Computational Data Science + a minor in Entertainment Marketing

Internships in advertising and digital media at NBCUniversal, Publicis, and Webgains

SKILLS

Media Strategy · Digital Advertising · Client Relationship Management · Creative Effectiveness · Brand Lift · Ad Sales · Account Management · TikTok Ads Manager · YouTube Advertising · Google Ads · Campaign Measurement · A/B Testing · Salesforce · Nielsen · Entertainment Marketing · Generative AI · Cross-functional Leadership