Jason is a results-driven advertising professional with over eight years of accomplished experience leading digital ad strategy and execution for top-tier global brands at industry-leading media and tech companies. He’s known for his proven abilities to develop and launch creative strategies, optimize campaign performance, manage key client relationships, and deliver significant revenue growth with a smile. Raised on the Philadelphia-aligned Jersey Shore, you can now catch him shredding Hollywood on his skateboard or in the pit at a Lady Gaga concert.

EXPERIENCE

TikTok, Los Angeles — Senior Client Solutions Manager, Enterprise Ads

2024 - Present

  • Senior TikTok Ads media strategist to Apple headquarters and agencies for iPhone, MacBook, iPad, Apple Watch, AirPods, Beats by Dre, Apple Events, Apple Store, and Apple TV+

Google, Los Angeles — Creative Effectiveness Lead, YouTube Ads

2021 - 2024

  • Served as senior creative strategist for YouTube’s largest advertisers (Home & Personal Care, Food & Beverage, Entertainment, Auto, Consumer Tech) to lift client KPIs across the funnel, proving ad effectiveness with custom Brand Lift and Conversion Lift studies

  • Partnered directly with clients’ creative teams and agencies to analyze historical creative performance and guide the development of new assets aligned with Google’s proven best practices, designing statistically significant A/B tests to deliver custom insights and optimize strategies

  • Led creative inspiration summits for XXX number of attendees from priority enterprise advertisers nationwide, collaborating with Google’s large customer ad sales teams to deliver YouTube’s latest data-backed creative learning agendas to CMOs, senior clients, their marketing organizations, and ad agencies

Google, San Francisco — Senior Partner Manager, Google Ads Large Customers

2018 - 2021

  • Developed and executed Google advertising strategy for 5 of the largest global advertisers in CPG, beauty, and DTC digital startups, working cross-organizationally with media managers and CMOs delivering $XXXm+ in annual revenue

  • Project-managed Google’s client solutions across creative effectiveness, brand building, and product teams (YouTube, Search, Display, Shopping) to deliver custom performance insights, driving priority product growth and client success

  • Perfected a mix of traditional and AI data analysis to spot digital ad performance and opportunity patterns used to inform detailed RFP responses, build large revenue pitches, and lead custom education sessions for client marketing organizations across the country

Google, New York City — Media Agency Account Strategist, Google Ads

2018

  • Managed senior client relationships with 15 advertising agencies across the East Coast, delivering custom media education for direct account managers

  • Analyzed complex digital ad performance data to provide strategic recommendations to senior agency stakeholders, driving portfolio growth and video ad adoption

Google, Mountain View — Small Business Performance Strategist, Google Ads

2017 - 2018

  • Conducted quarterly ad creative and media strategy consulting on a rotating book of 200 small/medium Google Ads & YouTube Ads customers to improve online + offline performance goals

  • Led detailed data analysis at advertiser and portfolio levels to identify performance opportunities and product adoption gaps, pitching against $Xm quarterly revenue targets

EDUCATION

New York University, Stern School of Business — Business Administration, BS

Dual majors in Marketing and Computational Data Science + a minor in Entertainment Marketing

Internships in advertising and digital media at NBCUniversal, Publicis, and Webgains